Effective Date: January 1, 2020
This Privacy Policy describes the information we collect about you when you interact with us in our stores, through customer service, on our retail websites, mobile app (where available) or on our corporate website (levistrauss.com). To help you navigate this Policy, you may use any of the following headers to jump immediately to the section that interests you.
Levi Strauss & Co. (“LS&Co.” or “we”) is deeply committed to the relationship of trust we have with you. For more than 160 years, we have been creating authentic products by leading with our values. As we continue to innovate in how we bring products and services to life, we’ll match progressive technology and practices with your privacy interests.
HOW WE COLLECT, USE, AND SHARE YOUR PERSONAL INFORMATION
We collect data when you interact with us at different touchpoints, including information that can directly or indirectly identify you (your “Personal Information”). As a consumer goods company, we use Personal Information for a variety of business purposes, including sharing it and combining it with other information we might receive from our wholesale partners, technologies, and other third parties. This section details the kinds of information we collect, how we use it, and describes the third parties with whom we share information.
NOTICE FOR CALIFORNIA CONSUMERS
Effective Date: January 1, 2020
Last Reviewed on: January 1, 2020
This Notice applies solely to all visitors, users, and others who reside in the State of California (“CA Consumers”) and is presented in compliance with the California Consumer Privacy Act of 2018 (CCPA). Any terms defined in the CCPA have the same meaning when used in this notice. References to “you” and “yours” in this Notice are directed to CA Consumers only.
INFORMATION WE COLLECT
Our websites collect information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular CA Consumer or their device. In particular, we have collected the following categories of Personal Information from CA Consumers within the last twelve (12) months:
IDENTIFIERS:
- names, emails, phone numbers, shipping/billing/physical addresses
- online identifiers, such as your social media handles or nicknames, and information you share in public open forums including social media
- Internet Protocol (“IP”) addresses
- general or specific demographic data
PERSONAL INFORMATION CATEGORIES LISTED IN THE CALIFORNIA CUSTOMER RECORDS STATUTE (CAL. CIV. CODE § 1798.80(E)):
- a name, signature, physical characteristics or description, address, telephone number, or financial information (some Personal Information included in this category may overlap with other categories)
PROTECTED CLASSIFICATION CHARACTERISTICS UNDER CALIFORNIA OR FEDERAL LAW:
- age (40 years or older), gender, veteran or military status
COMMERCIAL INFORMATION:
- purchase and return data
- information you share with Customer Service, including our artificial intelligence (“AI”)-powered chatbot
- survey responses
- customization services
- feedback
- choices you make with respect to communications we send to you or how we use your data (i.e. to opt out)
- account or member (loyalty) program information
- size, fit, and product preferences
- the stores you visit
BIOMETRIC INFORMATION:
- physiological and behavioral characteristics
INTERNET OR OTHER SIMILAR NETWORK ACTIVITY:
- browsing history, data about how you interact with our websites and tools (including online ads) and similar network activity, your IP address, or device identifiers and visual recordings of the website during browsing sessions
GEOLOCATION DATA:
- GPS latitude and longitude (where you have agreed to it), approximate location (such as your zip code or state) and, in some cases, store locations that you have visited
AUDIO, VIDEO, OR SENSORY DATA:
- audio recordings, visual film or still images, sensory information
PROFESSIONAL OR EMPLOYMENT RELATED INFORMATION:
- information typically included in resumes, cover letters, CVs and the like
INFERENCES DRAWN FROM OTHER PERSONAL INFORMATION:
- buying trends and preferences, characteristics, transaction patterns, predispositions, behavior, or attitudes
To review how we obtain the categories of Personal Information listed above and to review what information we share, and with whom, read the Section of this Privacy Policy titled “How We Collect, Use and Share Your Personal Information”. We will not collect additional categories, or use the Personal Information we collected, for materially different, unrelated, or incompatible purposes without providing you notice.
SHARING PERSONAL INFORMATION:
We disclose your Personal Information to third parties for a variety of business purposes. When we disclose Personal Information for a business purpose to a third party, we enter a contract that describes the purpose and requires the recipient to both keep that Personal Information confidential and not use it for any purpose except performing the contract. To review the categories of third parties with whom we have shared categories of Personal Information in the last 12 months, read the Section of this Privacy Policy titled “How We Collect, Use and Share Your Personal Information”.
SALES OF PERSONAL INFORMATION/DO NOT SELL MY PERSONAL INFORMATION:
The definition of “sale” under CCPA is broad and covers many common business activities, even when the Personal Information used is not exchanged for money, or when it has been partially de-identified. LS&Co. shares partially de-identified Contact Information (masked email addresses), Internet or network activity (cookie id’s), and inferences (customer segments) for marketing and advertising purposes to match your interests with similar products you may also be interested in, to offer advertising for other LS&Co. products across other devices that you use, and to identify other consumers with interests similar to yours who may also be interested in our products. LS&Co. does not sell your Personal Information to third parties for their own marketing and advertising or other business uses.
You may opt out of sharing activities that meet the CCPA definition of sale by following the process we have established, available here.
YOUR RIGHTS AND CHOICES
The CCPA provides specific rights regarding access to your Personal Information. A full description of these rights, which include the Right To Know, the Right to Request Deletion, and the Right to Opt Out of Sale, and how to exercise them, is included below. The CCPA does not extend these three rights to certain categories of information, such as employee or job applicant data or business to business data at this time.
RIGHT TO KNOW
You have the right to request that we disclose certain information to you about our collection of your Personal Information over the past 12 months. Once we receive and confirm your verifiable consumer request, we will disclose to you:
- The categories of Personal Information we collected about you
- The categories of sources for the Personal Information we collected about you
- Our business or commercial purpose for collecting or selling that Personal Information
- The categories of third parties with whom we share that Personal Information
- The specific pieces of Personal Information we collected about you
- If we sold or disclosed your Personal Information for a business purpose, two separate lists disclosing the categories of Personal Information involved in:
- sales, and the category third party to whom the data was sold
- disclosures for a business purpose, and the category of third party to whom the data was disclosed
RIGHT TO REQUEST DELETION
You have the right to request that we delete any Personal Information we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request we will delete (and direct our service providers to delete) your Personal Information from our records, unless an exception applies.
We may deny your deletion request if retaining the information is necessary for us or our service provider(s) to:
- Complete the transaction for which we collected the Personal Information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you
- Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities
- Debug products to identify and repair errors that impair existing intended functionality.
- Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law
- Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et. seq.)
- Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et. seq.)
- Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information's deletion may likely render impossible or seriously impair the research's achievement, if you previously provided informed consent
- Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us
- Comply with a legal obligation
- Make other internal and lawful uses of that information that are compatible with the context in which you provided it
RIGHT TO OPT-OUT OF THE SALE OF PERSONAL INFORMATION
You have the right to opt out of the sale of your Personal Information to third parties. To submit a request, please visit Right to Opt-Out of the Sale of Personal Information. We will process opt-out requests within fifteen (15) calendar days.
Once you make an opt-out request, we will wait at least twelve (12) months before asking you to reauthorize Personal Information sales.
We do not sell the Personal Information of consumers we actually know are less than 16 years of age.
We will only use Personal Information provided in an opt-out request to review and comply with the request and required recordkeeping.
EXERCISING YOUR RIGHTS
To exercise the rights described above, please choose one of the following options:
- To submit a Request to Know or Request to Delete as a Consumer, click here
- To submit a Request to Know or Request to Delete as an Authorized Agent, click here
- To submit a Request to Opt-Out as either a Consumer or as an Authorized Agent, click here
- To initiate these rights in one of our U.S. store locations, speak with an onsite store manager
- Call us toll-free at 1-800-872-5384
In order to authenticate your request and the information in it, you must provide, at a minimum, your name and an email address and respond to a confirmation email that will be sent to that address. Only you, or someone legally authorized to act on your behalf and with written permission, may make a verifiable consumer request related to your Personal Information. You may also make a verifiable consumer request on behalf of your minor child.
You may only make a verifiable consumer Request to Know twice within a 12-month period. We cannot respond to your request or provide you with Personal Information if we cannot verify your identity or authority to make the request and confirm the Personal Information relates to you.
Making a verifiable consumer request does not require you to create an account with us. You will, however, need to provide the information required in the request webform (or by phone to our customer service team) which will enable us to sufficiently verify your identity and identify your Personal Information in our systems.
We will only use Personal Information provided in a verifiable consumer request to verify the requestor's identity or authority to make the request, to process and fulfill the request, and for necessary recordkeeping.
RESPONSE TIMING AND FORMAT
We intend to respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time (up to an additional 45 days), we will inform you of the reason and extension period in writing. We will deliver our written response electronically, or by mail, at your option.
Any disclosures we provide will only cover the 12-month period preceding the verifiable request's receipt.
We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.
If you wish to obtain the results of a Request to Know inquiry in hard copy (paper) format, please contact Customer Service at 1-800-872-5384 to submit your request.
NON-DISCRIMINATION AND FINANCIAL INCENTIVES
We will not discriminate against you for exercising any of your California privacy rights and we will not deny you goods or services, charge you a different price, or provide you with a lesser quality of goods or services if you exercise any of those rights.
However, we may offer you certain financial incentives permitted by the CCPA that can result in different prices, rates, or quality levels. Participation in a financial incentive program requires your prior opt-in consent, which you may revoke at any time. The financial incentives offered by LS&Co. from time to time in exchange for consumer data (typically a promotional discount in exchange for an email address or for joining a member rewards program) are commonly percentage discount codes to be applied to a single purchase. The discounts may result in a range of savings to the consumer, depending on the details of the purchase, and are primarily offered to consumers as a way of introducing them to the LS&Co, product and brand, following which we are confident the quality of our products and service will turn a first-time purchaser into a loyal and delighted long term LS&Co. consumer.
Incentives are not directly tied to, or exclusively based upon, a set value of any individual element of consumer data, but are reasonably based in good faith on the following considerations:
- Most individuals first experience our brand online and offering an incentive provides a unique opportunity for them to explore our products.
- The majority of LS&Co.’s marketing and advertising activities are done online and email communications are a key part of reaching existing and potential consumers in a manner which they both expect and that allows for them to exercise choices about how or whether or not to be contacted
- Discounts may also be affected by factors such as performance targets, geographic location, seasonality and market trends
CONTACT INFORMATION
If you have any questions or comments about this notice you may contact us
YOUR CHOICES
We believe in giving you choices about how your Personal Information is used. Below are some ways that you may exercise these choices, including how to change or correct your information and how to unsubscribe from marketing emails.
We encourage you to review this entire Privacy Policy to fully understand the choices you may have, such as blocking cookies (See Interest Based Advertising & Tracking Technologies (Cookies)), asking for your information to be deleted, or asking about what Personal Information we have collected from you (See Notice for California Consumers).
When you set up an account or click on “Sign In” from any page on one of our websites, or our mobile app, you can access, correct, or update your choices and settings. If you receive email marketing communications from us on behalf of any of our brands and want to opt out of receiving such communications in the future from that brand, you can opt out by clicking the “Unsubscribe” link at the bottom of the promotional email. Similarly, if you receive direct mail from us and wish to unsubscribe, you can opt out by following the instructions provided on the mailing.
Our services will allow you to accept or reject use of geolocation technologies but, if you don’t accept, you may not be able to enjoy certain features.
SAFEGUARDING YOUR PERSONAL INFORMATION
We care about protecting your information, so we employ physical, technical, and administrative safeguards designed to help keep it safe, including encryption, and, in some cases, techniques to reduce the ability to identify an individual. Since no data transmission over the Internet or other network can be guaranteed to be 100% secure, we cannot and do not guarantee the security of any information you transmit on or through our websites or a mobile app. Additionally, when you communicate with customer service via email or chat, we ask that you not share sensitive information via these communication channels.
When you register on one of our websites, you will need to set up a password to access your information on our site. If you want to cancel your password or change it, click on “Sign In” from any page on the website, and you can access, correct, or update your choices and settings from within your account. Note that we don’t ask customers to confirm account or credit card details by email – if you receive an email claiming to be from us and asking for this information, don’t respond.
INTEREST-BASED ADVERTISING AND TRACKING TECHNOLOGIES (COOKIES)
We permit our trusted business partners and third-party advertising companies (including ad servers, ad agencies, technology vendors, or providers of sponsored content) to collect your browsing information and numerical identifiers associated with your browser or device in order to provide ads on our behalf that are tailored to your interests. We also may place, or allow to be placed, cookies and similar technologies on our websites or apps to collect analytics data and to provide a range of features and functionality. This section describes how these technologies use Personal Information and why LS&Co. believes they help bring you information about our products that you will find valuable.
HOW IT WORKS:
Using tracking technologies, advertising technology companies collect data from a particular browser or device about a user’s web viewing behaviors over time, across unrelated websites, and in some cases combine such data with data collected from other browsers or devices associated with the same user or household, and use such data to predict user preferences and to deliver advertisements to that user which are calculated to target that user’s predicted preferences across devices.
Cookies and web beacons are the technology generally driving collection of browsing information. We and our partners place cookies and other tracking technologies on our websites and mobile app to create a smooth shopping experience – for example, allowing us to hold your shopping cart selections when you navigate away and then return to the order page, or save an item for later when you’re not quite ready to buy. Cookies also allow us to recognize you as an account holder when you return to our sites. Most browsers accept cookies automatically, but you can block or delete cookies, to prevent the collection of your browsing information for purposes of delivering interest-based ads and tracking visitor behavior. Please be aware that blocking or deleting cookies may also disable or interfere with shopping features on our sites and other sites that you may visit.
DO NOT TRACK:
Our systems do not recognize browser “Do Not Track” signals, but several of the third-party advertising companies that utilize cookies on our websites to provide interest-based advertising enable you to opt out of those practices.
OPTING OUT/BLOCKING COOKIES:
You can block or opt out of cookies or collection of data for interest-based advertising by adjusting settings within your browser. For instructions, check your browser’s technical information.
If you would like to learn more about interest-based advertising and see what choices you may have about how companies use your information, please go to aboutads.info or networkadvertising.org. We do not operate or control these sites and are not responsible for the opt-out choices available there. It is important to note that in most cases opting out drops an “opt-out cookie” on your browser. As a result, if you delete cookies or use a different computer or browser, you’ll need to renew your opt-out choice.
Please remember, even if you opt out of interest-based advertising on or through these sites and other opt-out sites or services, or by adjusting your browser settings, you may still receive ads from LS&Co., as interest-based ads are only one form of advertising.
SOCIAL MEDIA AND THIRD PARTY LINKS
Social media provides tools that many of our customers use and enjoy, and we include links to various social media platforms on our websites. For your convenience and information, our websites may contain links to other sites, which may have privacy policies that differ from our own. We are not responsible for the content or practices of any linked site. We recommend that you review the privacy policy of any site that you access. The privacy settings you have chosen on those sites will determine the degree to which your information is used, shared, or made public.
INTERNATIONAL TRANSFERS AND PROCESSING
Please be aware that your information may be transferred to and maintained on servers or databases located outside your state, province, or country. If you are located outside of the United States, please be advised that we process and store Personal Information in the United States. The laws in the United States may not be as protective of your privacy as those in your location. By using our websites, you are agreeing to the collection, use, transfer, and disclosure of your Personal Information, browsing information, and that communications will be governed by the applicable laws in the United States. We comply with laws governing the international transfer of Personal Information typically through the execution of legally required data protection agreements incorporating, where applicable, standard contractual clauses approved for use by the European Union.
HOW TO CONTACT US
If you have any questions or concerns about the Levi Strauss & Co. Privacy Policy, please send an email to [email protected], call us toll free at 1-800-872-5384 (Levi’s) or 1-800-362-5377 (Dockers), or write to us at Levi Strauss & Co., Attn: Privacy, 1155 Battery Street, San Francisco, CA 94111.
Review the last version of our Privacy Policy here.