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When the article is featured on the homepage or category page, this text displays below the headline

When the article is featured on the homepage or category page, this text displays below the headline When the article is featured on the homepage or category page, this text displays below the headline When the article is featured on the homepage or category page, this text displays below the headline When the article is featured on the homepage or category page, this text displays below the headline When the article is featured on the homepage or category page, this text displays below the headline When the article is featured on the homepage or category page, this text displays below the headline

When the article is featured on the homepage or category page, this text displays below the headlineWhen the article is featured on the homepage or category page, this text displays below the headlineWhen the article is featured on the homepage or category page, this text displays below the headline

The term 'copy deck' is often used in advertising agencies, where it's also known as a 'copy platform'.

The term 'copy deck' is often used in advertising agencies, where it's also known as a 'copy platform'. A copy deck is a single document (usually written in Microsoft Word) that contains all the necessary bits With both eyes on the future of our planet, Levi’s® Sustainability Marketing Manager Lauren Bigelow

Tweet Post Share Save Buy Copies Print I’m a brand guy. I spent 28 years at Procter & Gamble in brand management. I led the integration of P&G’s $57 billion acquisition of Gillette, and then I ran that division—one of P&G’s most profitable—for six years. It was a high-visibility assignment, so I started to get calls about CEO jobs. Most of them weren’t very interesting. Then, in late 2010, I was at a hotel in Beijing for a quarterly meeting of our leadership team. A headhunter I knew called. She said, “I have something you may be interested in.” I rolled my eyes—how many times had I heard that before? “OK, what is it?” I asked. “Levi Strauss,” she replied. My one-word response: “Wow.”